By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. And the first thing we are seeing is people trying to exploit fear. What I mean by this is supplies are running low around the world. From masks and toilet paper to hand sanitizer and other basic necessities… I am seeing marketers buying them and then reselling them on eBay or running ads and selling them for 10-50x the price. This isn’t entrepreneurship and this isn’t marketing. I highly recommend that you avoid exploiting the Coronavirus situation to make a quick buck. Not only is it wrong but it is also very short-sighted. Sure you may be able to make a quick buck, but it won’t last… you are better off spending your time on anything that is long term. If you are in the news industry or financial space, your traffic skyrocketed. And if you are in the travel industry, you saw massive drops in traffic. You can’t tell by the chart, but e-commerce was a mixed bag, depending on what sites sold, traffic was either up or down. For example, if you were selling baby products like diapers or wipes then you saw a nice bump in traffic. But if you were selling luxury goods like big-screen televisions you saw a drop in traffic.
Furthermore, for the clothing company I work for, we are implementing strategies to sell old product and to consistently engage with our audience. We are trying to work towards a fresh start; designing new clothes, shifting our brand, and focusing on quality of quality in pieces.