This past weekend was one of the best weekends of my life. Because of the clothing brand I work for, I was flown out to LA to hand deliver merch to some musical artists. However, these weren’t anyone regular as well. These were hometown heros.
I was honored to meet up with Wiz Khalifa and the rest of the Taylor Gang crew. Wiz is a huge idol of mine already and even more so because he’s a Pittsburgh guy as well. We spent the day in the studio taking pictures, making music, ordering take-out, and not smoking marijuana.
Along with hand-delivering the clothes, we also took pictures with them! This is a huge opportunity for not only myself, but the brand. Influencer marketing is a huge tool right now. Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
Below are some pictures from the weekend!