CREATIVE DIRECTION & CONTENT CREATION BY DEVON COLEBANK
Halloween isn’t just for candy anymore.
The increasing popularity of Hard Seltzer's has many alcohol brands jumping in on the trend. America drank 87 million gallons of hard seltzer this summer alone.
That’s where Coors stepped in, as the company decided to restore America’s rivers with their new hard seltzers and foot the bill on 175,000 12-packs.
Every 12-pack will restore 500 gallons of water with a goal of at least one billion gallons by the end of 2021.
The new hard seltzer flavors include: Black Cherry, Mango, Grapefruit, and Lemon Lime. Each can contains 90 calories, is certified gluten free, and contains
4.5% alcohol by volume.
Eat, Drink, and Be Scary!
This was one of my biggest campaigns yet...
Coors gave me the green light to be creative as I wanted. It was only right to display them in a spooky way to fit the Halloween season. Along with designing the content and developing the advertising campaign; I was given the opportunity to host an event on Halloween that featured the drink in its natural habitat.