This listing is for the print only — the frame shown in the photo is for display purposes and is not included. Printed on high-quality paper with crisp detail and vibrant tones, this piece is ready to be framed to match your style and space.
 
This framed matchbook comes from the General Switch Corporation, a mid-century relic of American industrial pride. With its bright yellow field, bold lightning bolts, and the confident slogan “No Match For—,” the design reflects the optimism of an era when electricity and innovation symbolized progress itself. More than advertising, it’s a piece of functional branding—handed out to customers and clients as both a reminder of the company’s reliability and a small token of its electric power. Preserved here, the matchbook captures the energy and graphic bravado of a time when even the most utilitarian products were marketed with striking visual flair.